Tuesday, January 11, 2011

Lucky Dog: Ads That Inspire

One of my goals this year is to get the word out about Luca Beds and our unique concept. Our first print ad was featured in the fall and winter issues of the fabulous Modern Dog Magazine. Whenever I see great ads, I always wonder about the process it takes to come up with great material.

I am fascinated with creative minds that capture the attention of millions with just the flip of a page or a 30 second spot. Here are a few of my favorites:

1. New Zealand Lottery's "Lucky Dog" My all-time favorite for dog-lovers.

2. Old-school ads from The Doggie Stylish Blog. These really take you back to the good ole dog days. How food has changed!

3. Hongkiat.com's 70 Creative Advertisements That Make You Look Twice.

As for the Luca Ad Campaign, we will run a series of ongoing “dog personality” ads via print, website, mailings, etc. Every dog has a story, right? Bentley, our “Venture Capitalist,” was our first dog personality. “Ozzy” the rock star will be featured in the Spring issue of Modern Dog Magazine - wait until you see this one! (Thank you, Deborah Lawrence-Templin, for your amazing talents.)

If you have a dog that you think is worthy of his/her own ad, send it in to kimi@lucafordogs.com. We will choose the winning pet personality, to be featured on our Facebook page once a month. The winner receives his/her own Luca Bed with extra cover, of course!


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